A Guide to Pay-Per-Click Advertising on the Amazon Marketplace
Amazon PPC, or Amazon Pay-Per-Click advertising, is a form of online advertising offered by Amazon that allows sellers to create and run sponsored product ads on the Amazon marketplace. The main goal of Amazon PPC is to increase visibility and drive sales for a specific product by displaying its ad to relevant customers who are actively searching for similar products on Amazon.
Advertisers pay for Amazon PPC advertisements on a pay-per-click basis, meaning they are charged each time someone clicks on one of their ads. Advertisers can set their budget and bid for ad placement, allowing them to control advertising costs
Amazon PPC is a powerful tool for sellers and distributors looking to increase their product visibility and drive sales on Amazon. By carefully targeting their ads and optimizing their campaigns, they can reach their desired audience and drive relevant traffic to their products.