The Benefits of Amazon Brand Registry
Amazon Brand Registry is a program designed to help brand owners protect and manage their registered trademarks on Amazon. It provides brand owners with advanced tools, including proprietary text and image search, increased protections against counterfeit products and the ability to monitor and report potential infringements.
Benefits of Amazon Brand Registry:
- Trademark Protection: Provides increased protection against infringement and counterfeit products, helping to maintain the integrity of registered trademarks on Amazon.
- Proprietary Image Search: Supplies brand owners with proprietary image search technology to identify and remove infringing products from Amazon.
- Increased Visibility: Gives brand owners increased visibility into the use of their trademarks on Amazon and greater control over the information displayed about their products.
- Reporting and Monitoring: Provides brand owners with reporting and monitoring tools to help detect and report potential infringements of their trademarks.
- Improved Search Results: Helps improve the accuracy of product search results by providing Amazon with more accurate and up-to-date information about registered trademarks.